Posted on 24 Feb by Chris Schimkat.
Accelerated Mobile Pages is a new open standard for publishers that intends to create streamlined pages which will load quickly on mobile devices. The idea is that users on mobile devices do not wish to use as much data to stay under metered usage levels, as well as loading pages almost instantly, even on poor… Read more >>
Posted on 15 Feb by Mark Davie.
Most of the businesses we work with sell their products both in physical stores and online. And while investing in an online store is a lot cheaper than bricks and mortar, it is still an investment and you need to make sure you have a plan in place to ensure that you get your money back… Read more >>
Posted on 12 Jan by Chris Schimkat.
Over the Christmas break we have been working away at our clients’ SEO campaigns and have noticed some very slow movements in rankings. This is due to a lack of volatility in Google’s search algorithm during this time. The below chart is based on data taken from a wide range of samples in a wide range of… Read more >>
Posted on 20 Nov by Mark Davie.
For the first time, Google have released their search quality rating guidelines to the public. Although we have seen similar versions of this document leaked before (last in 2012), this is the first time ever that Google has made all 160 pages of this manual freely-available to the public. For those of us who are… Read more >>
Posted on 13 Nov by Chris Schimkat.
Either you’ve gotten online and found yourself an SEO provider, or you’ve been mysteriously approached by an SEO agency cold-caller, how do you know if you’re going with the right agency? SEO is a high competition space – and with dozens of providers fighting for potential customers, they’ll say just about anything to get you… Read more >>
Posted on 5 Nov by Chris Schimkat.
What is Whois Quite often it’s a web master’s best friend, so what is a Whois Lookup? A Whois Lookup (sometimes Who Is Lookup), is an online utility that allows you to view information about domain names. This information can include technical information like a domain’s name servers or status, as well as the details… Read more >>
Posted on by Chris Schimkat.
What is Remarketing/Retargeting? What exactly is remarketing and where would I see retargeting ads show up? Retargeting, a.k.a. remarketing, is a form of digital marketing that allows your ads to be shown to users who have already been on your website. Retargeting helps with maximising your impact to users to your website. If you have… Read more >>
Posted on by Chris Schimkat.
Who is Larry Page? Larry Page is one of the pioneers of something that you use almost every single day, Google. Larry page, alongside Sergey Brin, is a co-founder of Google Inc. He is the inventor of Google’s best-know search ranking algorithm “PageRank”. After converting link data from an early web crawler, Brin and Page… Read more >>
Posted on by Chris Schimkat.
What is a landing page? How is it used? And, what benefit does it have to my business? In technical terms, a landing page is any page where a user enters a website. Within the marketing realm, a landing page is a standalone web page that is built using strong theory in order to maximize… Read more >>
Posted on 4 Nov by Chris Schimkat.
What does “Above the Fold” mean? It’s quite common to hear someone mention “above the fold” when it comes to websites and search results, so what exactly does that mean? Above the fold in terms of web development means, content or elements that are visible to the user without the need to scroll. Similarly, when… Read more >>